Document Type : Original Article
Authors
1 Assistant Professor, Department of Political Science and International Relations, Swadkoh branch, Islamic Azad University, Swadkoh, Iran
2 MSc in Clinical Psychology, Faculty of Medical Sciences, Islamic Azad University, Sari Branch, Iran
Abstract
Lifestyle is one of the emerging, pervasive and challenging issues that, by using various means of mass communication and breaking geographical boundaries, has influenced not only all areas of human life and the mental tendencies of citizens, but also the way and character of their lives, but also the dimensions and The seriousness of this issue has faced governments, institutions and researchers with a new but worrying environment. Using the descriptive-analytical method, this article addressed the question, what are the strategic coordinates of the West in changing the Iranian and Islamic lifestyle? In response to this hypothesis, it was proposed that the strategic coordinates of the West in changing the Iranian and Islamic lifestyle in It is aimed at strengthening the western model in the field of social action. The findings show: firstly, the West has been effective in changing consumption patterns, luxury, individualism and weakening the family foundation with planned advertisements and media content production. Psychological and social insecurity increases the costs of providing social security, and thirdly, by promoting packaged culture, it seeks to create a situation of alienation and the spread of a pluralistic lifestyle in Iranian and Islamic society.
Keywords
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