Document Type : Original Article
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Abstract
One of the important issues that has regretfully received little attention in Iran is the commercialization of humanities or “soft technologies”. Upon presentation of Islamic-Iranian pattern of progress by the Leader of the Islamic Revolution, humanities and soft technologies received double attention by the cultural, military, political and social experts and activists. This paper intends to review the status of soft technologies (commercialization of humanities) in the Islamic-Iranian pattern of progress. This study is qualitative in nature and has been developed with an interpretive approach to find an appropriate answer to the principal question of the research. The statistical population of this work comprised 12 lecturers in humanities at the northern Iran universities and higher education centers who took part in in-depth and exploratory interviews to discuss the status of soft technologies in Islamic-Iranian pattern of progress. Then we used Smith’s model of design research and thematic analysis to determine the major themes and intermix the secondary themes. In the end, the major soft technologies stressed by Islamic-Iranian pattern of progress that are to be implemented by the humanities officials, were identified. The resulting soft technologies were the following: soft technologies for production of ideas and concepts, social soft technologies, cultural soft technologies, and lifestyle and military soft technologies. Upon introducing these soft technologies, components of each entry were extracted from the interviews and presented at the final chapter of the research as a paradigm model.
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