The current research has investigated the identification of environmental problems and obstacles in the field of domestic goods marketing management and provided a solution with a resistance economy approach. The type of research is exploratory-developmental in terms of purpose. The statistical population was all electrical household appliance companies, which were selected from among 65 companies, 20 companies were available. The statistical sample consisted of 100 members of the board of directors, vice presidents and marketing experts, 5 people from each company including the commercial manager, the sales manager, and two people who knew the field of marketing and current issues were selected.
. In the library studies section, questionnaires were used, and in the field section, interview tools and questionnaires were used. Influential factors in identifying obstacles and environmental problems in the field of domestic goods marketing management were identified through interviews and a researcher-made questionnaire was compiled based on the identified components. The validity of the questionnaire was measured by content and construct validity (confirmatory factor analysis) and its reliability through Cronbach's alpha. Data analysis was done using the Delphi method, SPSS19 software, and AMOS structural equations. The results showed that all environmental problems and obstacles in the structural, behavioral, and contextual fields were confirmed in the political, economic, social, and technological dimensions.